IsataJay Beautywith Isata JayHow Established Stylists and Suite Owners Are Building a Premium Service and Working Fewer Hours
Free Live Masterclass with Isata Jay
Learn how to add luxury Invisible K-Tips, price them for profit and earn more without adding more appointments.
Watch this first. A quick message from Isata.
Live masterclassIsata JayFounder · IsataJay Beauty · NYCWhat you will learn
On the masterclass.
Why booked is not profitable
The difference between a full calendar and a business that actually pays you, and how one premium service changes the math.
The seamless K-Tip install
What makes an Invisible K-Tip installation look natural and customized, and an introduction to my Lift & Layer Method.
Pricing luxury K-Tips for profit
How to price premium installs around your time, product and expertise, not around what the stylist down the street charges.
Marketing to premium clients
How to position your brand, show your transformations and turn consultations into confident bookings.
You built a real business. Now it needs to pay you better.
Education only. No income, bookings or results are guaranteed. Results vary.
Isata Jay.
I am a New York City luxury hairstylist and the founder of IsataJay Beauty. Like a lot of stylists, I used to think success meant taking every client I could. Busy and profitable turned out to be two completely different things.
My turning point was focusing on one high-ticket service: Invisible K-Tip extensions. I perfected my technique, built a premium experience around it and stopped competing on price. Over the first half of 2026 my salon recorded over $100,000 in revenue.* I have been featured in ENSPIRE Magazine and Hype Hair.
*Recorded salon revenue Jan-Jun 2026, including outstanding appointment balances. Revenue, not profit. My own results; not typical.
Save my free seat
Live only, no replay. Free to register.